INDICART RETAIL SERVICES PRIVATE LIMITED
Seller of Record and Importer of Record Services
INDICART RETAIL SERVICES PRIVATE LIMITED provides Seller of Record and Importer of Record services to Indian and international brands engaged in cross-border and domestic trade. We support compliant transaction execution across marketplaces, quick commerce platforms, and B2B channels in India.
Seller of Record
Execution support for marketplace and D2C selling, including invoicing and transaction documentation as required.
Importer of Record
Import documentation and customs coordination for cross-border shipments into India.
B2B Authorised Partner
Support for B2B transaction execution as an authorised Indian partner, including compliant documentation.
How the Seller of Record model works
When Indicart acts as the Seller of Record, it operates as the legal selling entity for transactions executed in India, while the brand retains ownership of the product and commercial control.
This model enables brands to sell in India without setting up a local selling entity, while ensuring compliant transaction execution.
Execution Protocol
- Indicart is listed as the Seller of Record on applicable marketplaces and platforms
- Customer invoicing and transaction documentation are issued by Indicart in line with Indian requirements
- The brand supplies inventory under an agreed commercial arrangement
- Payments are collected through the marketplace or platform and settled as per agreed terms
- Returns, claims, and reconciliations are managed as part of the Seller of Record workflow
Operational compliance and execution across Indian platforms.
INDICART can act as the Seller of Record for transactions executed on platforms including Amazon, Flipkart, Blinkit, and Zepto. We also act as the Importer of Record for imports into India, managing documentation and coordination with relevant partners.
For eligible B2B sales, INDICART can operate as an authorised Indian partner for transaction execution, ensuring all domestic trade requirements are met with precision.
- •Marketplace listing support
- •Product cataloguing and SKU setup coordination
- •Claims filing with marketplaces and logistics partners
- •Returns processing coordination, including quality checks where applicable
- •Coordination with third-party logistics providers for storage, fulfillment, and dispatch
INDICART operates with an in-house team covering compliance, taxation, and legal execution related to Seller of Record and Importer of Record responsibilities. The company is currently trusted by 50+ brands.
Business and partnership enquiries
ceo@indicartretail.comRegistered office
No. 235, Binnamangala, 2nd Floor, 13th Cross Road,
2nd Stage, Indiranagar (Bangalore),
Bangalore, Karnataka, India 560038